Dynamic Menu Displays
Dynamic menu display is focused to reaching a specific target audience group and serving the most relevant messages to them. This means that users can interact with these ads as per their requirements. Additionally, the elements used to display the ads can change according to the viewer.
In general, dynamic menu displays work based on user behavior and interactions, these displays are often used for retargeting. The dynamic elements can be products, prices, discounts, or many others.
Because of its higher flexibility, dynamic ads are in most demand for industries with a lot of changes, such as for instance e-commerce. They are also very useful medium for companies who have broad audiences, as well as those who are focusing on retargeting. However, it is important to remember that these are much more demanding formats, and they require expertise and lots of data for personalization as well.